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<title>Stern Capital</title>
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<description>Research &amp; Execution.</description>
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<lastBuildDate>Mon, 07 Sep 2026 09:00:00 GMT</lastBuildDate>
<item><title>Bottom-Up Market Sizing That Survives Reality</title><link>https://stern-capital.com/bottom-up-market-sizing/</link><guid isPermaLink="true">https://stern-capital.com/bottom-up-market-sizing/</guid><pubDate>Fri, 04 Sep 2026 09:00:00 GMT</pubDate><description>Bottom-up market sizing starts with a defined buyer and transaction, then counts eligible buyers, buying frequency and net price.</description></item>
<item><title>Business Metrics From Day One: Build the Decision Loop</title><link>https://stern-capital.com/business-metrics-from-day-one/</link><guid isPermaLink="true">https://stern-capital.com/business-metrics-from-day-one/</guid><pubDate>Sun, 06 Sep 2026 09:00:00 GMT</pubDate><description>A new business should measure demand, delivery, cash, and quality from day one. Start with the decisions each number must change.</description></item>
<item><title>Marketplace Unit Economics: Who Earns the Margin</title><link>https://stern-capital.com/marketplace-unit-economics/</link><guid isPermaLink="true">https://stern-capital.com/marketplace-unit-economics/</guid><pubDate>Mon, 07 Sep 2026 09:00:00 GMT</pubDate><description>A marketplace should measure unit economics from a completed transaction.</description></item>
<item><title>Pricing Research Before You Set a Price</title><link>https://stern-capital.com/pricing-research-before-setting-a-price/</link><guid isPermaLink="true">https://stern-capital.com/pricing-research-before-setting-a-price/</guid><pubDate>Mon, 07 Sep 2026 09:00:00 GMT</pubDate><description>Research pricing by defining the buyer, offer, unit, scope, and terms first. Record real alternative prices with dates and exclusions.</description></item>
<item><title>How to Test Demand for a Business Idea in 14 Days</title><link>https://stern-capital.com/test-demand-business-idea-14-days/</link><guid isPermaLink="true">https://stern-capital.com/test-demand-business-idea-14-days/</guid><pubDate>Sat, 05 Sep 2026 09:00:00 GMT</pubDate><description>Test demand by asking a defined buyer to take a costly action for a specific offer.</description></item>
<item><title>Build vs. Buy Software: A 36-Month Cost Model</title><link>https://stern-capital.com/build-vs-buy-business-software/</link><guid isPermaLink="true">https://stern-capital.com/build-vs-buy-business-software/</guid><pubDate>Tue, 01 Sep 2026 09:00:00 GMT</pubDate><description>Build software when a capability creates real margin, speed, trust, or something hard for a competitor to copy, and the expected advantage justifies…</description></item>
<item><title>Why Fake Accounts Still Beat Detection</title><link>https://stern-capital.com/how-fake-accounts-beat-detection/</link><guid isPermaLink="true">https://stern-capital.com/how-fake-accounts-beat-detection/</guid><pubDate>Sun, 19 Jul 2026 09:00:00 GMT</pubDate><description>Fake accounts still get through because detection and evasion are a moving fight, and most defenses catch last quarter&#39;s attack.</description></item>
<item><title>How We Work</title><link>https://stern-capital.com/how-we-work/</link><guid isPermaLink="true">https://stern-capital.com/how-we-work/</guid><pubDate>Sun, 19 Jul 2026 09:00:00 GMT</pubDate><description>Stern Capital works by four principles earned over twenty years of running digital businesses. Start with reality, meaning evidence before story.</description></item>
<item><title>Keeping Adult Content Away From Minors</title><link>https://stern-capital.com/keeping-adult-content-away-from-minors/</link><guid isPermaLink="true">https://stern-capital.com/keeping-adult-content-away-from-minors/</guid><pubDate>Sun, 19 Jul 2026 09:00:00 GMT</pubDate><description>Adult or harmful content reaches minors not because of one broken control but because of a chain of weak links.</description></item>
<item><title>Reverse Engineering a Business</title><link>https://stern-capital.com/reverse-engineering-a-business/</link><guid isPermaLink="true">https://stern-capital.com/reverse-engineering-a-business/</guid><pubDate>Sun, 19 Jul 2026 09:00:00 GMT</pubDate><description>Reverse engineering a business means figuring out how it works from the outside, by watching what it does. You almost never get the manual.</description></item>
<item><title>Track Record</title><link>https://stern-capital.com/track-record/</link><guid isPermaLink="true">https://stern-capital.com/track-record/</guid><pubDate>Sun, 19 Jul 2026 09:00:00 GMT</pubDate><description>Stern Capital&#39;s method comes from more than twenty years of operating. Twelve years founding and leading a global digital platform company as CEO and CTO.</description></item>
<item><title>Trust &amp; Safety</title><link>https://stern-capital.com/trust-safety/</link><guid isPermaLink="true">https://stern-capital.com/trust-safety/</guid><pubDate>Sun, 19 Jul 2026 09:00:00 GMT</pubDate><description>Stern Capital runs a Trust and Safety practice built on operating experience, not just defensive theory.</description></item>
<item><title>What Breaks When You Scale AI Content</title><link>https://stern-capital.com/what-breaks-when-you-scale-ai-content/</link><guid isPermaLink="true">https://stern-capital.com/what-breaks-when-you-scale-ai-content/</guid><pubDate>Sun, 19 Jul 2026 09:00:00 GMT</pubDate><description>AI content operations fail in five predictable ways as volume rises. The defect rate hides inside the average so spot-checking looks clean.</description></item>
<item><title>What We Do</title><link>https://stern-capital.com/what-we-do/</link><guid isPermaLink="true">https://stern-capital.com/what-we-do/</guid><pubDate>Sun, 19 Jul 2026 09:00:00 GMT</pubDate><description>Stern Capital is a research and execution firm for owners, companies and investors.</description></item>
<item><title>Work With Us</title><link>https://stern-capital.com/work-with-us/</link><guid isPermaLink="true">https://stern-capital.com/work-with-us/</guid><pubDate>Sun, 19 Jul 2026 09:00:00 GMT</pubDate><description>Working with Stern Capital starts with a direct conversation.</description></item>
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